Meta Advertising Proposal

Bringing US Travelers to Your Swiss Retreat

A data-driven Meta campaign designed to position Lang & Schwander as the premier boutique destination for discerning American travelers seeking authentic Alpine experiences.

View Audience Strategy
Swiss boutique hotel interior

Campaign Architecture

Three-phase approach to maximize reach and conversions

01

Awareness Phase

Weeks 1-3

  • Broad targeting: US travelers aged 35-65
  • Interest-based audiences: luxury travel, boutique hotels, Switzerland tourism
  • Video and carousel formats showcasing property
  • Estimated reach: 180,000-240,000
02

Consideration Phase

Weeks 4-6

  • Retargeting engaged audiences
  • Lookalike audiences from website visitors
  • Lead generation forms for brochure downloads
  • Expected engagement rate: 4.2-5.8%
03

Conversion Phase

Weeks 7-12

  • Dynamic retargeting with booking incentives
  • Seasonal offer campaigns
  • Direct booking optimization
  • Target ROAS: 4.5x minimum

Platform Allocation

Strategic budget distribution across Meta properties

65%
Instagram Feed & Stories
25%
Facebook News Feed
10%
Messenger & Audience Network

Instagram prioritization aligns with visual-first travel discovery behavior among affluent US audiences. Facebook supplements with retargeting and conversion optimization.

Boutique hotel experience

Projected Performance

90-day campaign forecast based on hospitality benchmarks

$8,400
Recommended Monthly Budget
Competitive positioning in luxury travel vertical
320K+
Total Reach
Unique US users across Meta platforms
1,850
Website Visitors
High-intent traffic to booking pages
42-58
Direct Bookings
Conservative estimate at 2.5% conversion
See Creative Strategy